About 'Image' and your business
1. a representation of the external form of a person or thing in art.
"her work juxtaposed images from serious and popular art"
synonyms: likeness, resemblance
2. the general impression that a person, organization, or product presents to the public.
"she strives to project an image of youth"
synonyms: public perception, public conception, public impression, persona, profile, face, identity, front, facade, mask, guise, role, part
So, the word 'image' has two meanings.
Both are very important when engaging with social media to ensure you get the right message across for who you are and what you do as a business.
You tend to hit the jackpot when an image is not only used to demonstrate the specific message you are putting out, but also reflects you and your business – all at the same time.
So, have a look at the images below! Which one engages you most, when someone posts on Facebook or Twitter about a new coffee shop?
And here is some research, which shows you what happens, when you get things right -
Photos average a 35% boost in Re-tweets
Videos get a 28% boost
General Visual Content Stats
Researchers found that coloured visuals increase people's willingness to read a piece of content by 80%.
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
46% of marketers say photography is critical to their current marketing and storytelling strategies.
Content with relevant images gets 94% more views than content without relevant images.
So, get your camera phones out and become creative. Don’t forget to ensure they are quality images and do some basic fixes via your photo app! Be imaginative – try to see your message or business from the eyes of your target audience. What are they interested in, what do they like to see?
And if all fails – you can always use someone like us to do your social media for you.