This client runs specific events to help long term unemployed and those with barriers to employment by enroling them onto a course specifically aimed to help them back into work.
Social Media had not been part of their promotional toolkit previously.
Konzepts established Twitter and Facebook accounts for this client providing value added content. All content was generated by us, without need for guidance by the client for a limited geographical and demographic audience.
Konzepts built an audience on both Twitter and Facebook in a short space of time to ensure that the published content would be seen by our client's target audience. The advertising budget set was wisely used to build a Facebook audience for the new business page - something, which can be challenging, due to the changed algorithms since January 2018.
We are pleased to report back that all events were over subscribed and that social media has become a key marketing strategy for this client...