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Hashtags - friend or foe? Good friend, if you know what you are doing!

For the uninitiated – this is the meaning of a hashtag:


a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic

Hashtags can improve the reach of your content, and get it in front of the right audience. They can help promote an event, sell a product or even involve you with a TV show.

Because hashtags can be created and used by anyone, it is important that you know two things when creating a new hashtag: 1. whether it is being used by another group and 2. if it is, whether you want to join in that existing 'conversation'.

So, above should have helped you to understand that a hashtag collates tweets under that specific tag. To check this out just click onto a tag in a post you see. Then assess, whether you would like to join that conversation and whether you and your business can add something relevant or interesting to it.

And yes, you read right – you can create your own hashtag, too. Just be aware – you would need to create an audience for it, so it can become popular and people start to join into the conversation.

This could be done by including it on your website, your literature, business card, etc.   

Pop it into Twitter’s search bar before you create it though! You’ll quickly see, whether it is already in use, and if it is, what kind of conversation it is attracting. Then, you can either join in or start fresh with a new hashtag.

Before you consider using a trending tag to join into a conversation - explore it first!

This hashtag referred to a murder trial in the US.  And disaster struck………

Should you create your own hashtag – you need to join the words/phrase together without a space.

Again, try it out on paper first – read it and read it again.

You would not want this to happen – would you?

Easy hashtags to use

And of course check out the hashtags, which may be trending at the time you are engaging with social media. Curate your content, if you can to suit the tag - and hey presto! You will be visible to a new audience.

Once you have found your own specific hashtag, if you wish to do so - you can create your own Twitter meet or discussion under that tag. #EBHour  and #weddinghour  are such examples. #EBHour is a Twitter meet of businesses in and around Eastbourne, which chat to each other on a weekly basis every Thursday evening 19.30 - 20.30. #weddinghour is also a Twitter meet for any business involved with weddings and their meet is on a Wednesday evening from 21.00 - 22.00 to take into account different time zones.

So have fun - go and explore the hashtags, which may be relevant to your business ad join the conversation!

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