To do - or not to do...

That is the question…


Especially small businesses still struggle with the concept of having to engage with Social Media to grow their website traffic and engage potential customers.

Finding the time and the right content as well as post at the right frequency is often a real struggle.

Of course, I can tell you all sorts of stories, such as the wedding venue, which had no bookings for 2017, when they came to Konzepts in November 2016. They not only fully booked 2017, but 2018 too! But that is only anecdotal evidence, however impressive it may be…

Here is another story…

Konzepts, being part of a rural community, volunteered to create a website - including content, for a local community project.

And, of course, we do the social media, too! If you want to check it out www.ourcommunitygarden.org.uk

The aim of this website is to provide a resource for local commissioning bodies, for service users and to keep the local community informed. Hence, we are not looking for hundreds or thousands of website visits – but simply to spread the awareness locally.

The website was launched 2 months ago on August 1st, 2017 – and below are some statistics, covering the period is has been live.

Take notice!


This diagram shows clearly where the traffic to the website was generated.


Explanation:

Direct: Someone who types in the URL (website address) directly into a browser

Social: Someone who clicked through a link on a social media account, such as Twitter and Facebook

Referral: Referral traffic reports visits that came to the site from sources outside of the Google search engine. When someone clicks on a hyperlink to go to a new page on a different website, the click is tracked as a referral visit to the second site.

Organic Search: This traffic is defined as visitors coming from a search engine, such as Google or Bing

Direct Search results are generated by word of mouth in the local community and posters around the village.


The effectiveness of the channels, which drive traffic to the site?

Direct Search results are generated by word of mouth in the local community and posters around the village.  

Referral visits are achieved by having links to this site by other organisations than ours.

SOCIAL – 37.8% of this websites traffic is generated by its activities on Social Media!

Organic Search results are low as this website is not a business to generate income. It is a niche local community project. As not many know about therapeutic gardening in conjunction with mental health issues they tend not to search for it.

Translation to your business…

If this was your business website and you would not engage with social media in the right way -

You would miss out on 37.8% of potentially new customers!



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